Two new packaging designs and illustrations were created for Türk Ytong’s 60th anniversary in collaboration with studiomercado for the project/exhibition Sarinin Izi (Trace of Yellow), which transforms the iconic yellow YTONG packages into canvases and cities into open-air exhibitions.
Transforming the values that Ytong adds to living spaces into inspiring designs by artist Meltem Şahin, illustrator Burak Beceren, and versatile design studio Piknik Works, the artworks embroidered on the iconic yellow packages spread all over Istanbul, creating the city's largest outdoor exhibition.
Photos by Postline Company
In both designs, using a YTONG block as the main design element aims to create different worlds within these blocks, which are a thematic building block of the construction. The connection between the designs and, at the same time, the diversity and distinctiveness in the characters, spaces, and the stories they create stand out.
It focuses on creating environments where spaces are cool in summer and warm in winter, allowing people to feel comfortable and happy in both cold and hot weather. The woman and giraffe in the pool under the snowfall clouds are very happy. The couple sitting in the glass-roofed lounge happily enjoy their meal without being affected by the giant sun on their heads. At the same time, since YTONG is a non-combustible material, the person representing fire is calm, under control, and meditating. The word "heat" creates an atmosphere and space where people are happy, warm, and cheerful. Like a father and daughter embracing, people dancing in the rain, or a happy couple with their hands touching…
This design focuses on YTONG being produced from natural raw materials such as quartzite, cement, lime, and water. The balloon-headed figure on the left draws attention to YTONG being inflated, with 84% of its volume consisting of air-filled pores, resulting in its lightweight nature. Despite being so light, YTONG can easily bear weight, as demonstrated by the comfortably sleeping woman on top of it. The lion-headed character extracts stones from the mountain beneath YTONG, representing both lime and quartzite with its two different colors. The character with a flower head pouring water, another character dipping their foot into the water, and a waterfall highlight YTONG being made from water, emphasizing its environmental compatibility with the surrounding plants and a duck.
The exhibition Sarının İzi, in collaboration with studiomercado and Informal Project, was held at Yapı Kredi bomontiada between December 2-10. Special thanks to Lebriz Akdeniz and Türk Ytong’s team.
